Back in the late Eighties, Bobby Watts and I went to Macon, Georgia for a gathering of local unions to negotiate a new name for our union. It was an independent union. The meeting was most interesting and entertaining. Discussion was lively and heated from time to time, but we settled on an agreeable name, United Workers of North America.
I enjoyed meeting new people, staying in a new city, and eating at a restaurant where I had never been before.
The restaurant was very clean, filled with antiques, and an abundance of gifts. Bobby and I got our menus. Best I remember Bobby had visited the restaurant before. I was new as a union officer and “green as a gourd” as country folks say. I had not been to all the exciting places that Bobby had, and I looked to him as a seasoned union member for his wisdom. He helped navigate me in the name change forum.
Being a country boy, I was used to good home cooking and wanted to try something new. The menu had some of the same foods momma and my wife cooked and I knew the restaurant food would not be as good as theirs. My eyes found the baby back ribs and a “pine rosin” baked potato. I had never baby back ribs but had eaten plenty “hawgs” boney ribs since we raised hogs.
I had never had a pine rosin baked potato but knew the taste of rosin from wearing it after loading pine pulp wood. I had always eaten the “tater” peeling, but I found the rosin soaked a little repulsive and distasteful. The inside was good.
The restaurant where we ate that night was Cracker Barrel. I have eaten at Cracker Barrel when traveling with disaster relief teams. I was a good choice because of variety for our team. My favorite dish is Mama’s French Toast. As went ministered to those stricken by disaster, eating at Cracker Barrel allowed us to debrief and have more fun than a barrel of monkeys.
I say that because Cracker Barrel has been headlining news lately. It started with changing the Cracker Barrel logo. My vocation and ministry have taught me that change means resistance and sometimes corporate folks are out of touch with reality. What works on paper sometimes will not work.
Personally, the product is what drives the consumer. The ambiance helps. Granny Hopper was a great cook, especially her gumbo. She was so poor that she scraped the bottom of the barrel to make it. He décor was not Fifth Avenue acceptable but the wood stoves that warmed the gumbo, cornbread, and biscuits were delicious.
The lady in change of the re-branding and marketing of the Cracker Barrel logo fiasco wound up over a barrel. She must have forgotten who the clientele was. I feel that it is part of the culture war that has crept its way into church worship, fashion design and essentially all walks of modern life lock, stock and barrel.
The silent majority that can only take so much purple hair, ripped jeans, and every other anti-culture was ammo let this lady of change let um’ have it with both barrels. Stock in Cracker Barrel fell faster than corporate lady would have if she had gone over Niagara Falls in a barrel.
Ms. Corporate forgot Liebig’s barrel which states that growth is controlled not by total resources, but by the scarcest resource. A barrel is just as strong as its weakest part, usually the staves. It is not the abundance (or lack) of food that draws customers but the good taste (quality) of home cooked meals.
Several times I have received my Momma’s French Toast burned or cold after waiting a very long time. The food is gotten bland, and you have to ask for items such as cornbread and biscuits. Bad food and bad service reminds me of the old saying, “One rotten apple spoils the barrel.”
The effort to change the Cracker
Barrel logo may or may have been futile effort to move an apple for change but turned over the apple cart. Stockholders and good old country folks alike found Ms. Corporate and her cronies like shooting fish in a barrel.
The logo change cost millions of dollars and the response cost even more millions. Free publicity could have the effect of the “Pork Barrel” or the “Bankruptcy Barrel.” All this change could be politically motivated as was the “Bud Light” beer barrel fiasco trying the culture change to achieve WOKE and broke.
All the news makes one wonder did the board have a small barrel (keg) of beer while sitting in whiskey barrel seats and using a barrel (syringe) administering a synthetic drug before making their decision.
As of this article, Ms. Corporate and the strategy listed to the little old ladies with blue hair and the old timers that wore ragged blue jeans as kids and decided not to change the Cracker Barrel logo. I remember the barrels of pickles and crackers, hoop cheese, tubes of baloney, and a six once Coke. There were powder barrels (kegs) and double-barreled shotguns. There are venders that wore empty barrels draped across shoulders for advertisements.
Thinking of all that has happened could be a barrel of laughs. It reminds all of us to listen to those that have experienced life and learn from their mistakes. Ms. Corporate and the board remind me of my daughter Angel that used to say, “Daddy I want to learn from my own mistakes.” I told her that she will but life is better if we learn from the mistakes of others.
And
king Rehoboam consulted with the old men, that stood before Solomon his father while he yet lived, and said, How do ye
advise that I may answer this people? And they spake unto
him, saying, If thou wilt be a servant unto this people this day, and wilt
serve them, and answer them, and speak good words to them, then they will be
thy servants for ever. But
he forsook the counsel of the old men, which they had given him, and consulted
with the young men that were grown up with him, and which stood before him: And he said
unto them, What counsel give ye that we may answer this people, who have spoken
to me, saying, Make the yoke which thy father did put upon us lighter? And the young men
that were grown up with him spake unto him, saying, Thus shalt thou speak unto
this people that spake unto thee, saying, Thy father made our yoke heavy, but
make thou it lighter unto us; thus shalt thou say unto them, My little finger shall
be thicker than my father's loins.
I Kings 12:6-10 KJV